一，基本信息basic information 1. 您是否玩過米哈游旗下任意游戲？Have you ever played any game developed by miHoYo / HoYoverse
是yes 否no
2. 你玩過米哈游的哪個游戲 多選1－6個which one have you played?（multiple1－6） 原神genshin impact 崩壞：星穹鐵道Honkai: Star Rail 絕區零Zenless Zone Zero 崩壞三Honkai Impact 3rd 未定事件簿Tears of Themis 其他others
3. 您的游戲時長Gaming Duration 3個月內below 3 months 3-12個月3－12months 1-3年 1－3years 3年以上 over 3 years
4. 您的年齡 your age 18以下below 18 18-22 23-25 26-30 31及以上 31 and more
二，產品策略product strategy 5. 您選擇米哈游游戲的最主要原因（限選 3 項）Main reasons for choosing HoYoverse games (maximum 3 choices) 畫面/美術品質Visuals / Art Quality 角色設計/配音Character Design ＆ Voice Acting 劇情/世界觀Story ＆ Worldview 玩法與操作Gameplay ＆ Controls 音樂/視聽體驗Music ＆ Audio-visual Experience 版本更新穩定與優化Stable updates ＆ game optimization 多端跨平臺（端游，手游，PS等）Multi-platform support (PC, mobile, PS, etc.) 朋友推薦Recommendation from friends
6. 您最喜歡的米哈游內容形式Your favorite HoYoverse content formats 主線與支線劇情所帶來的涵蓋npc的人物刻畫Character portrayals of NPCs in main ＆ side storylines 角色pv與短片Character PVs ＆ Short Films 活動玩法Event Gameplays 音樂/OST music/OST 二創以及周邊（谷子，吧唧，立牌等）Fan creations ＆ merchandise (acrylic stands, badges, etc.)
三、定價pricing strategy 7. 您在米哈游游戲中的付費情況Your spending status in HoYoverse games （1－5） 零氪玩家F2P player (No in-game purchases) 月卡/紀行（30/68/128）Monthly Card/Battle Pass (30/68/128) 首充/小禮包First-time recharge / mini gift packs 氪金抽卡/角色皮膚Gacha pulls / character skins 周邊（谷子，吧唧，立牌等）Merchandise (goods, badges, acrylic stands, etc.)
8. 您認為氪金程度壓力大不大 do you trouble in paying 偏高，壓力大Relatively high, high spending pressure 略高，但可接受Slightly high, but acceptable 合理 reasonable 偏低Relatively low
四，推廣promotion strategy 9. 您通常通過哪些渠道了解到米哈游的游戲產品及相關活動？（可多選）Which channels do you usually learn about miHoYo's game products and related activities? (Multiple choice) 社交平臺（抖音、微博、B站、小紅書等）Social platforms (Douyin, Weibo, Bilibili, Xiaohongshu, etc.) 游戲社區/論壇（NGA、TapTap、貼吧等）Game communities/forums (NGA, TapTap, Tieba, etc.) 朋友/同學推薦Recommendations from friends/classmates 線下廣告（商場、地鐵、展會等）Offline advertisements (malls, subways, exhibitions, etc.) 直播平臺（游戲直播、主播推薦）Live streaming platforms (game live streams, streamer recommendations) 其他Others
10. 哪種推廣形式最能吸引您關注米哈游的游戲新品或福利活動？Which promotion form can most attract you to pay attention to miHoYo's new games or welfare activities? 游戲實機演示/劇情宣傳片Game actual gameplay demo/plot promotional video 限定福利、抽獎活動推廣Limited benefits, lottery activity promotion 知名主播/UP主試玩測評Trial play and review by famous streamers/UP owners 跨界聯名、IP聯動宣傳Cross-border co-branding and IP linkage promotion 線下漫展、線下活動體驗Offline comic exhibitions and offline activity experience
五，渠道place strategy 11. 中文：您主要通過哪些渠道下載/購買米哈游的游戲產品？（可多選）Which channels do you mainly use to download/purchase miHoYo's game products? (Multiple choice) 手機官方應用商店（iOS App Store、安卓應用市場）Official mobile app stores (iOS App Store, Android app markets) 米哈游官方官網/官方客戶端miHoYo official website/official client 第三方游戲平臺（TapTap、好游快爆等）Third-party game platforms (TapTap, Haoyoukuaibao, etc.) 主機平臺（PS、Switch等）Console platforms (PS, Switch, etc. PC端Steam/Epic等游戲商城PC game stores such as Steam/Epic
12. 您認為米哈游游戲的線下體驗/購買渠道（如線下門店、展會周邊售賣）便捷度如何？What do you think of the convenience of miHoYo's game offline experience/purchase channels (such as offline stores, exhibition merchandise sales)? 非常便捷，線下渠道覆蓋廣Very convenient, with a wide coverage of offline channels . 比較便捷，偶爾能找到相關線下渠道Relatively convenient, can find relevant offline channels occasionally C一般，很少接觸到線下渠道Average, rarely exposed to offline channels 不便捷，線下渠道覆蓋極少Inconvenient, with very little coverage of offline channels 從未接觸過線下相關渠道Never exposed to relevant offline channels
綜合建議Comprehensive suggestions 13. 您認為米哈游最核心競爭力What do you think is miHoYo's core competitive advantage 產品品質Product quality 劇情與 IP Storyline ＆ IP 定價與福利Pricing ＆ benefits 推廣與出圈Promotion ＆ viral popularity
14. 您對米哈游產品、定價，推銷，渠道的建議（開放題）Your suggestions on miHoYo's products and pricing，promotion and place (open-ended question)