This survey aims to understand the reasons behind consumers' choice of beverage brands. Please answer the following questions based on your actual situation. All questions are in both Chinese and English. Thank you for your participation!
1. 您通常多久購買一次飲料？How often do you usually purchase beverages? 每天 Daily 每周2-3次 2-3 times a week 每周1次 Once a week 每2周1次 Once every two weeks 每月1次或更少 Once a month or less
2. 您常購買的飲料類型有哪些？What types of beverages do you often purchase? 碳酸飲料 Carbonated drinks 果汁 Fruit juice 茶飲料 Tea drinks 咖啡 Coffee 乳制品飲料 Dairy drinks 瓶裝水 Bottled water 能量飲料 Energy drinks 植物蛋白飲料 Plant protein drinks
3. 您在選擇飲料時，首要考慮的因素是什么？What is the primary factor when you choose a beverage? 品牌 Brand 價格 Price 口味 Taste 健康因素 Health factors 包裝 Packaging 促銷活動 Promotional activities
4. 以下哪些品牌是您曾經購買過的？Which of the following brands have you purchased before? 可口可樂 Coca-Cola 雪碧sprite 芬達Fanta 康師傅 Master Kong 統一 Uni-President 星巴克 Starbucks 伊利 Yili 蒙牛 Mengniu
5. 您是否有固定購買的飲料品牌？Do you have a fixed beverage brand that you purchase? 是 Yes 否 No
6. 您對常購買飲料品牌的以下方面滿意度如何？How satisfied are you with the following aspects of the beverage brands you often purchase?
價格合理性 Price reasonableness
購買便利性 Purchase convenience
7. 是什么原因讓您持續購買現在的飲料品牌？What reasons make you continue to purchase your current beverage brand? 味道好喝，清爽怡人，使人心情愉悅It tastes great, refreshing and delightful, making you feel good 朋友推薦Recommended by a friend 購買方便Convenient to purchase 價格穩定合理 Stable and reasonable price 廣告宣傳吸引 Attractive advertising 有明星代言宣傳There are celebrities endorsing it 品牌信任度好Good brand trust
8. 如果您常購買的飲料品牌推出新產品，您嘗試的意愿有多大？How willing are you to try new products launched by the beverage brand you often purchase? 非常不愿意 Very unwilling 不愿意 Unwilling 一般 Neutral 愿意 Willing 非常愿意 Very willing
9. 當您常購買的飲料品牌價格上漲時，您會？When the price of the beverage brand you often purchase increases, you will? 立即轉向其他品牌 Immediately switch to other brands 減少購買頻率 Reduce purchase frequency 嘗試尋找替代品 Try to find alternatives 繼續購買 Continue to purchase 不確定 Uncertain
10. 哪些因素會促使您嘗試新的飲料品牌？Which factors would prompt you to try a new beverage brand? 朋友或家人推薦 Recommendation from friends or family 廣告吸引 Attracted by advertising 促銷活動 Promotional activities 新產品口味獨特 Unique new product taste 品牌形象良好 Good brand image 健康理念符合 Personal health concept 包裝新穎 Novel packaging