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2026年智能手機(jī)消費(fèi)者行為和品牌形象調(diào)查問卷

您好！感謝您參加本次“智能手機(jī)消費(fèi)行為與品牌印象”的調(diào)查。

感謝您抽空參加本次關(guān)于“智能手機(jī)消費(fèi)行為與品牌印象”的調(diào)查問卷。

隨著科技的快速發(fā)展，智能手機(jī)已經(jīng)成為我們生活中不可缺少的一部分。本次調(diào)查的目的主要是為了深入了解廣大消費(fèi)者在 2026 年對(duì)不同手機(jī)品牌的看法、購(gòu)買習(xí)慣以及對(duì)未來創(chuàng)新技術(shù)的真實(shí)需求。

本次調(diào)查采取匿名形式，不涉及您的任何隱私敏感信息。所有收集到的數(shù)據(jù)將嚴(yán)格保密，僅用于學(xué)術(shù)研究與綜合市場(chǎng)數(shù)據(jù)分析。請(qǐng)您根據(jù)自己的實(shí)際情況和真實(shí)想法填寫。您的每一份意見對(duì)我們都至關(guān)重要！再次感謝您的支持與配合，祝您生活愉快！

1. 您的姓名是？- What is your gender?

男 (Male)女 (Female)

2. 您的年齡是多少？- What is your age?

18歲以下 (Under 18)18-24歲25-34歲35-44歲45歲以上 (45 and above)

3. 您目前的職業(yè)狀況是？- What is your current employment status?

在校學(xué)生 (Student)企業(yè)員工 (Private Sector Employee)公務(wù)員/國(guó)企員工 (Civil Servant/ State-Owned Enterprise Employee)自由職業(yè)者 (Freelancer)創(chuàng)業(yè)者/公司老板 (Entrepreneur/ Businnes Owner)

4. 您的最高學(xué)歷是？- What is your highest level of education?

高中及一下 (High School or below)大專 (Associate degree/ Diploma)本科 (Bachelors' Degree)研究生及以上 (Master's/ Ph.D. or above)

5. 您目前居住在什么樣的城市環(huán)境？- What kind of urban environment do you currently live in?

一線大城市/大都市 (Metropolis)普通城市/城鎮(zhèn) (Standard City/ Urban Town)郊區(qū) / 農(nóng)村 (Suburban/ Rural Area)

6. 您平均每月的消費(fèi)/生活開支大概是多少？- What is your average monthly living expenditure?

低于 2,000元 (Below 2,000 RMB)2,000 - 5,000元5,001 - 10,000元10,000元以上 (Above 10,000 RMB)

7. 您平均每天使用手機(jī)的時(shí)間是多少？- On average, how many hours do you spend on your phone per day?

少于3小時(shí) (Less than 3 hours)3 - 5 小時(shí)6 - 8 小時(shí)8小時(shí)以上 (More than 8 hours)

8. 您在手機(jī)上最長(zhǎng)進(jìn)行的活動(dòng)是什么?
(多選，最多3項(xiàng)）- What activities do you do most frequently on your phone? (Select up to 3)

社交與聊天（微信，Whatsapp) (Socializing ＆ Chatting)觀看短視頻與娛樂（抖音，TikTok，YouTube）(Short Videos ＆ Entertainment)工作與學(xué)習(xí) （郵件，資料處理）(Work ＆ Study)玩手機(jī)游戲 (Mobile Gaming)購(gòu)物與理財(cái) (Shopping ＆ Finance)

9. 除了手機(jī)，您還擁有該品牌的那些智能設(shè)備？(多選，最多3項(xiàng)）- Apart from your smartphone, which other smart devices from the same brand do you own? (Select up to 3)

沒有，只有手機(jī) (None, only smartphone)智能手表/手環(huán) (Smartwatch/ Fitness Band)無線耳機(jī) (Wireless Earphones/ TWS)平板電腦/筆記本電腦 (Tablet/ Laptop)智能家居設(shè)備 (Smart Home Devices)

10. 您通常首先哪里購(gòu)買電子產(chǎn)品或手機(jī)？- Where is your prefered place to purchase electronics or smartphones?

官方線上商城（淘寶、東京、品牌官網(wǎng)）(Official Online Stores)線下官方體驗(yàn)店/專賣店 (Official Offline Stores)第三方零售店 (Third-Party retail Stores)

11. 您目前正在使用的智能手機(jī)是那個(gè)品牌的？- Which brand of smartphones are you currently using?

蘋果（Apple）三星（Samsung）華為（Huawei）小米（Xiaomi)OPPOVivo其他 (Others)

12. 您選擇當(dāng)前手機(jī)品牌的最主要原因是什么？(多選，最多3項(xiàng)）- What are the main reasons you chose your current smartphone brand? (Select up to 3)

操作系統(tǒng)好用（IOS/Android）(User-friendly Operating System)外觀設(shè)計(jì)與顏值 (Aesthetics ＆ Design)拍照及視頻功能 (Camera ＆ Video Quality)價(jià)格比高 (High Value for Money/ Affordability)品牌知名度與形像 (Brand Reputation ＆ Image)處理器及游戲性能 (Processor ＆ Gaming Performance)

13. 如果預(yù)算充足，您下一次換手機(jī)時(shí)最想購(gòu)買那個(gè)品牌的手機(jī)？- If budget were not an issue, which brand of smartphone would you most like to buy next?

蘋果（Apple）三星（Samsung）華為（Huawei）小米（Xiaomi）OPPOVivo其他/不打算換 (Others/No plans to switch)

14. 您對(duì)目前正在使用的手機(jī)品牌的“系統(tǒng)流暢度與生態(tài)協(xié)同”滿意嗎？- How satisfied are you with the "system smoothness and ecosystem energy" of your current smartphone brand?

非常不滿意

非常滿意

15. 您認(rèn)為哪一個(gè)手機(jī)品牌的“拍照及影像實(shí)力”最強(qiáng)？- Which smartphone brand do you think has the strongest camera and imaging capabilities?

蘋果（Apple)三星（Samsung）華為（Huawei）小米（Xiaomi)OPPOVivo其他 (Others)

16. 在選擇手機(jī)品牌時(shí)，該品牌的“高端化形象(商務(wù)/時(shí)尚/面子)“對(duì)您的影響程度有多大？- When choosing a smartphone brand, how much doest its "premium image (business status, fashion, prestige)" influence your decision?

毫無影響

影響非常大

17. 您的手機(jī)平均使用(調(diào)換)周期大概是多久？- What is your average smartphone replacement cycle?

1年以內(nèi) (Within 1 year)1年 - 2年2年 - 3年3年以上 (More than 3 years)

18. 在購(gòu)買新手機(jī)時(shí)，以下哪些渠道的信息最能影響您的最總決定？請(qǐng)排序：- When buying a new smartphone, which of the following channels most influences your final decision? Please rank them (1 being the most important, 4 being the least important):

社交媒體平臺(tái) （小紅書、TikTok等）的日常推薦 (Recommendations on social media)線下體驗(yàn)店親自試用和感受 (Hands-on experience at offline retail stores)身邊親戚朋友的口碑和推薦 (Word-of-mouth recommendations from friends and family)科技數(shù)碼博主的專業(yè)、深度評(píng)測(cè)視頻 (Professional, in-depth reviews by tech creators)

19. 您如何看待各大品牌近幾年推出的“折疊屏手機(jī)”？- What is your opinion on the "foldable phones" launched by major brand in recent years?

非常實(shí)用，很想購(gòu)買 (Very practical, I really want to buy one)科技感很強(qiáng)，但價(jià)格偏高 (Very futuristic, but the price is too high)形式大于意義，暫時(shí)不考慮 (Gimmick over substance, not considering it for now)完全不感興趣 (Not interested at all)

20. 您在購(gòu)買手機(jī)時(shí)，能夠接受的最高價(jià)格預(yù)算是多少？- What is the maximum budget you can accept when purchasing a new smartphone?

2,000元以下 (Below 2,000 RMB)2,000 - 4,000元4,001 - 7,000元7,000元以上 (Above 7,000 RMB)

21. 近年各大品牌主打的“手機(jī)端人工智能(AI功能)“會(huì)吸引您換手機(jī)嗎？- Will the on-device "Artificial Intelligence (AI features)" heavily marketed by major brands attract you to upgrade your phone?

吸引力非常大，愿意為了AI換手機(jī) (HIghly attractive; would upgrade for AI)有一定吸引力，但不是核心原因 (Somewhat attractive, but not the main reason)完全不吸引，認(rèn)為只是商家的炒作 (Not attractive at all; just marketing hype)

22. 如果手機(jī)出現(xiàn)故障，您對(duì)當(dāng)前品牌的“售后服務(wù)與維修便利性”整體評(píng)價(jià)如何？- If your phone malfunctions, how would you rate the overall "after-sales service and repair convenience" of your current brand?

非常糟糕

非常優(yōu)秀

23. 在未來，如果原本使用的品牌大幅度漲價(jià)，您會(huì)考慮更換到其他品牌嗎？- In the future, if your current brand significantly increases its price, would you considering switching to another brand?

絕對(duì)不會(huì)，我會(huì)繼續(xù)支持該品牌 (Absolutely not, I will continue to support this brand)可能會(huì)，如果其他品牌性價(jià)比更高 (Possibly, if another brand offers better value)肯定會(huì)，立刻尋找替代品牌 (Definitely, I will look for an alternative immediately)

24. 您認(rèn)為目前智能手機(jī)最急需改進(jìn)的地方是什么？- What do you think is the most urgent area for improvement in current smartphones?

電池續(xù)航與充電速度 (Battery life and charging speed)手機(jī)散熱與發(fā)熱控制 (Heat dissipation and thermal control)機(jī)身重量與厚度 (Device weight and thickness)系統(tǒng)廣告與垃圾信息減少 (Reduction of system ads and spam)

25. 除了上面提到的問題，您對(duì)未來的智能手機(jī) (或者您目前正在使用的品牌) 還有什么特別期待或建議嗎？如果沒有期待或建議，可以填寫”無” - Apart from the questions mentioned above, do you have any specific expectations or suggestions for future smartphones (or the brand you are currently using)? If you have no expectations or suggestions, you can fill in “None”

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