您好！我是一名在校大學生。本次調查問卷，旨在了解霸王茶姬的市場策略。本問卷采用匿名作答形式，所有調研數據僅用于學術研究，絕不泄露任何個人信息。誠邀您抽空參與填寫，衷心感謝您的支持和配合！
Hello! I am a college student. The purpose of this survey is to understand the marketing strategy of CHAGEE. The survey is conducted anonymously, and all research data is only used for academic research and will not disclose any personal information. We sincerely invite you to take the time to participate in filling out the form. Thank you sincerely for your support and cooperation!
*1. 您的性別 / Your gender ○ 男 / Male *2. 您的年齡段 / Your age group 1. ○ 18歲以下 / Under 18 years of age ○ 18~25 ○ 26~30 ○ 31~40 ○ 41~50 ○ 51~60 ○ 60歲以上 / Over 60 years old
*3. 您是否喝過霸王茶姬產品？ / Have you ever tried CHAGEE products? ○ 是 / Yes *4. 您購買過霸王茶姬的哪些產品？（多選題） / What products have you purchased from CHAGEE? (Multiple Choice) 2. □ 現制茶飲飲品 / Freshly made tea drinks 瓶裝即飲產品 / Bottled ready-to-drink products 周邊衍生產品 / Peripheral products 以上都沒買過 / None
*5. 霸王茶姬推出新品的頻次，您如何評價？ / How do you evaluate the frequency of CHAGEE launching new products? 3. ○ 非?？?/ Very fast ○ 一般 / Average ○ 非常慢 / Very slow ○ 不太關注 / Not paying much attention
*6. 你認為霸王茶姬的產品線是否足夠豐富？ / Do you think CHAGEE's product line is rich enough? 4. ○ 非常豐富，滿足各種場景需要 / Very rich, meeting the needs of various scenarios ○ 比較豐富，基本能滿足日常需求 / Relatively rich, basically able to meet daily needs ○ 一般，還有拓展空間 / Generally, there is still room for expansion ○ 不夠豐富，選擇較少 / Not rich enough, with few choices
*7. 你能接受單杯茶飲最高價格區間是？ / What is the highest price range for a single cup of tea that you can accept? 5. ○ 15元以下 / Below 15 yuan ○ 15-25元 / 15-25 yuan ○ 25元以上 / Above 25 yuan
*8. 相較于喜茶、奈雪的茶等品牌，您認為霸王茶姬的價格定位是？ / What do you think CHAGEE's price positioning compared to brands such as HEYTEA and Nayuki? 6. ○ 非常優惠 / Very affordable ○ 較為優惠 / Relatively affordable ○ 價格偏高 / The price is relatively high
*9. 你通常通過哪些渠道購買霸王茶姬？（多選題） / What places do you usually use to purchase CHAGEE? (Multiple Choice) 7. □ 品牌APP / APP 微信小程序 / Wechat Mini Program 外賣平臺 / Delivery platforms 電商平臺 / E-commerce platforms 線下門店 / Offline stores
*10. 霸王茶姬門店覆蓋到您的生活區域了嗎 / Does CHAGEE's store cover your living area? 8. ○ 是的，附近有很多店 / Yes, there are many stores nearby ○ 覆蓋一般，需要專門前往 / Basic average, requires specialized visits ○ 尚未覆蓋 / Not yet covered
*11. 以下哪些促銷方式最能吸引您購買霸王茶姬？（多選題） / Which of the following promotional methods can most attract you to purchase CHAGEE? (Multiple Choice) 9. □ 明星代言人同款 / Celebrity spokesperson's same style 跨界聯名的限量周邊產品 / Cross-border joint limited edition peripheral products 社群專屬優惠券 / Community exclusive coupons 新品上市限時折扣 / New product launch limited time discount 積分兌換 / Points redemption
*12. 霸王茶姬推出的聯名產品對您購買的影響是？ / What impact does the joint merchandise launched by CHAGEE have on your purchase? 10. ○ 顯著的 / Significant ○ 影響較小 / Relatively small ○ 不影響 / Completely unaffected
*13. 您對霸王茶姬現有的市場策略有什么建議嗎？ / What suggestions can you provide for CHAGEE's existing market strategies?